c2c Fare Evasion – Not worth the gamble

Overview

To tackle fare evasion and highlight the real consequences of travelling without a valid ticket, c2c launched the ‘Not Worth the Gamble’ campaign. The video aimed to deliver this message in a bold, cinematic way that would connect with commuters and online audiences alike.

Requirement

The c2c marketing team asked us to create a one-minute promo that told a story. The concept followed two people on a journey – one who had a ticket, and one who didn’t. The twist? It’s not always the person you expect who ends up in trouble.

Solution & Results

Filmed in Essex, we used a mix of sharp editing, real commuter environments, and subtle storytelling to build tension and deliver the message. The final 60-second film was shared across c2c’s digital channels and will be used throughout 2025 to support ongoing campaigns.

Alice Shimali, Head of Communications, c2c commented:

“Working with Blatella Films is an extraordinary experience. Over the years, their team has consistently demonstrated an unwavering commitment to producing exceptional results and has seamlessly integrated themselves into ours. Each project they undertake is approached with the highest level of professionalism, creativity, and meticulous attention to detail. They often work with us in operationally challenging environments, bringing creativity and professionalism at all times. Their team truly feels like an extension of our own, seamlessly collaborating and contributing to our shared success and understanding our goals and vision. The quality of their work consistently exceeds our expectations and sets a standard of excellence in the industry, indicated by their recent, very deserved, award win. I would highly recommend Blatella Films to anyone seeking outstanding film production services.”

­­